In a small town in the middle of Denmark, a guy called Troels Holch Povlsen saw the words ‘Vero Moda’ on a t-shirt. He thought it’d be a great name for a women’s fashion line, and just like that – the brand was born.
It means ‘true fashion’ (in Italian), and since 1987 they have been bringing new trends and accessible styles to the world.
There’s a huge focus on affordable fashion, but our favourite thing about Vero Moda is the excellent quality you get for the price you pay. We love that!
Their trademark would be a vibrant and accessible approach to fashion, and we love that.
Simplicity is a big part of their brand, but they’re famous for many A-list campaign models; we’ve seen Kate Moss, Helena Christensen, Christy Turlington and Gisele Bündchen, as well as fashion icon Alexa Chang and musician Lily Allen, among other big names, donning the Vero Moda style.
Vero Moda’s design team stay bang on top of the latest fashion trends, delivering eight collections per year, and selling more than 45 million styles annually.